Nanyi Jiang
Multispecies Futures
Digital Interactions
Physical Computing
Ethnography
Photography
Writing
Crafting
About
Contact
Process Overview
Getting to know Why
Validate whether the 6 proposed experience categories fulfill the underlying user needs assumptions.
Evaluate Customer resonance in each of the 30 use cases and discover the underlying reasons.
What digital experience features resonate with user needs the most?
How different user groups resonate with differently use cases?
Why user resonate with these cases versus others?
Cross-functional Evaluation
Examine the relative importance of proposed Digital Experience use cases.
What use cases should be prioritized with consideration of user desirability at the intersection of business viability and technological feasibility?