Nanyi Jiang
Multispecies Futures
Digital Interactions
Physical Computing
Ethnography
Photography
Writing
Crafting
About
Contact
July - Aug 2021
Teamed with 1 lead UXR and 1 UX Intern
My role: Research Planning and Execution (Focus Group + Workshop)
Prioritized product development plans and led to design iterations.
Context
High Risk and Unknow Design
Our teams project focuses on high-risk-unknown product development that aim to launch 0-1 products.
Diverging and Converging Ideas
Specifically, this presented project focus on using research to evaluate and prioritized production of designed use cases.
UXR+Design
In this team, I’m working as both a UX researcher and designer with cross functional teamsi ncluding UI designers, product owners and engineering teams.
Finding New Design and Research Workflow
Transformation of digital features in cabin forces Ford to rethink design process that differs from traditional transportation design.
Ford is large and have many stakeholders who are absent from the design process.
Research Overview
OBJECTIVES
Help product roadmap and marketing by identifying top digital experience scenarios to turn into signature experience of future vehicle models.
Prioritize business resources allocation in digital experiences projects.
Validate whether the 7 proposed experience categories fulfill the underlying user needs assumptions.
Evaluate Customer resonance in each of the 30 use cases and discover the underlying reasons.
Examine the relative importance of proposed Digital Experience use cases.
Test out the proposed Innovation Studio design and research process
Involve product owner, engineering and marketing team into design process.
Process Overview
Getting to know Why
Validate whether the 6 proposed experience categories fulfill the underlying user needs assumptions.
Evaluate Customer resonance in each of the 30 use cases and discover the underlying reasons.
What digital experience features resonate with user needs the most?
How different user groups resonate with differently use cases?
Why user resonate with these cases versus others?
Cross-functional Evaluation
Examine the relative importance of proposed Digital Experience use cases.
What use cases should be prioritized with consideration of user desirability at the intersection of business viability and technological feasibility?
Stage 1: Focus Group
PARTICIPANT CRITERIA
Male and Female
21-45 years old
Local resident of the four cities
Mixed with single, married, with or without kids
Income >20,000RMB/month
College and above
Not working or being interviewed for any kind of automotive-related projects
All licensed drivers
Main decision maker and user of the vehicle
First hand purchase of Ford or Lincoln vehicles
Purchased an eligible car in the past 12 months
Private use of their vehicle