Nanyi Jiang

Projects

About

Research Overview

OBJECTIVES

+ Business Objectives

Help product roadmap and marketing by identifying top digital experience scenarios to turn into signature experience of future vehicle models.

Prioritize business resources allocation in digital experiences projects.

+ UX Objectives

Validate whether the 7 proposed experience categories fulfill the underlying user needs assumptions.

Evaluate Customer resonance in each of the 30 use cases and discover the underlying reasons.

Examine the relative importance of proposed Digital Experience use cases.

+ Organizational Objectives

Test out the proposed Innovation Studio design and research process

Involve product owner, engineering and marketing team into design process.

SCOPE OF USE CASES

The research scope include 30 designed use cases that were developed according user journey at different stages of human-vehicle interations.

List of the 30 use cases in research: