Context




PROJECT SCOPE

High Risk and Unknow Design


Our teams project focuses on high-risk-unknown product development that aim to launch 0-1 products.



PROJECT WORKFLOW

Diverging and Converging Ideas


Specifically, this presented project focus on using research to evaluate and prioritized production of designed use cases.



MY ROLE

UXR+Design


In this team, I’m working as both a UX researcher and designer with cross functional teamsi ncluding UI designers, product owners and engineering teams.





TEAM AND ORGANIZATIONAL CHALLENGE

Finding New Design and Research Workflow


Lack of 0-1 Digital Product Process
Transformation of digital features in cabin forces Ford to rethink design process that differs from traditional transportation design.
Other Teams' Absence From Design
Ford is large and have many stakeholders who are absent from the design process.